One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging.
Why Blogging?
Businesses operate in an ever changing landscape of technology and consumer demands.
It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.
5 Benefits of Blogging in Business –
Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.
1. Immense Opportunities for Sharing / Publicity –
One of the most powerful benefits of blogging is the opportunity it creates for others to share the link to your blog.
This creates the potential for viral traffic and exponential market growth. With so many different sharing platforms available, visitors can share the direct link to the blog, tweet it, or email it to a friend. This is the epitome of free marketing.
2. Strong Connectivity-
Brand awareness is an immensely important element of marketing and blog posting will allow you to show your followers a personal side of your business.
Blogging will give others a lucid sense of the corporate standards, business character, vision and the personality of your company.
3. Acts as a Customer Relationship Developer
Customer engagement is an immensely important element of online marketing and branding.
Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way.
Blogging is a good way to build trust with your target audience through high quality content that they find relevant.
4. Being Leader / Influencing
By providing content that will be viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field.
5. Search Engine Optimization –
When a business creates blog posts consistently, they are constantly providing Google, Yahoo and the others with fresh content to index.
All of the major search engines are love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for a business to create this.
Generating Traffic through Blogging–
Your business might be on Facebook, Twitter, P interest, LinkedIn, or anywhere else. Post links with relevant visuals of your blog articles to your social sites. Give your social followers a reason to click through to your website.
- Visitor comes to website
- Visitor sees call-to-action for a free offer
- Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
- Visitor fills out form, submits information, and receives the free offer
If you scroll down in this blog post, you’ll see a call-to-action button. In fact, 99.9% of the blog posts we publish have call to action and yours should, too. That is how you turn that traffic coming to your blog into leads for your sales team.
Helps Establish Authority –
The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes.
Long Term Results
That blog post is now ranking in search engines. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post.
Example be the best –
Business Blogging
- Showing that you are expert in your industry-
- Benefit – Trust Gaining : UBER
- Creating Value for your Customers- (Esty marketplace)
- Search Engine Optimization
- Collect Emails
- Demand Generation – Create and cultivate an interest in your brand and products (Apple Products)
- Lead Conversions –
- The Awareness Stage
The Consideration Stage
The Decision Stage – Push a customer through the lead conversion process (awareness, consideration, decision) without “selling” to them.
Exposure and visibility –
Increasing brand visibility
Build Your network with influencer marketing
Benefit – Wider Reach
Industry example- Amazon, Jabong.com
Feedback
Blogging is also a great way for customers to leave comments about your business. Because of the easy availability of blogs on a brand’s website, blogging has become an extension for customers to learn more about what they like and don’t like.
Benefit – Users can greet , complain , give opinions , suggestions , By seller point of view he get to know about what customer exactly wants and in which manner.
Competition – Blood of marketing
- Stay Ahead of the Competition
A business that has an active blog on its website is more likely to get a visitor to make a purchase. A recent marketing study concluded that 55% of users are encouraged enough to buy from a business if they have a consistent and interesting blog. A business with a steady blog is not only seen as an expert by users, but it also creates value that indirectly helps a consumer choose products and services.
Benefit – Have better market share over competitors.
SUMMARY –
A blog or weblog is an online platform publishing so-called blog content. As well as private users, many companies have discovered blogging and employ corporate blogs as a tool to communicate with their readers. There are no creative limits when writing blogs.
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